Planning for a successful move to your new apartment involves many things, one of which is arranging for help. Most people hate moving their own belongings let alone helping other people move. However, if you've helped someone else with their move recently, they owe you. If you haven't, you'll owe them! Once you find your next Santa Barbara apartment or house for rent in on a rental site such as www.renthello.com, you can begin to plan your move.
Don't leave asking people until the last minute. It's much easier for people to give excuses if you ask them less than one week prior to the move. Give people at least 2 -3 weeks notice so they can keep that day open for you. Call in favours! Did you help someone build a fence, finish a basement or some other major task recently? Ask these people first since they are likely expecting your call. Offer to help someone with another project in the future if they help you with your move. Try to get at least one person with a pick up truck. Even though you may have a moving truck, pick ups are great for those last few items that just won't quite fit in the moving truck, saving you an extra trip (plus gas costs and mileage).
To keep everyone happy on move day, keep the following in mind:
Have coffee and donuts ready for when everyone arrives in the morning. Be prepared to serve lunch to everyone. Pizza and wings are always a good choice. It is however, a good idea to ask people what they like if you don't mind giving people a choice. Have bottled water available at all times. Moving is hard work and people get thirsty. Have cold beer on hand for the when the job is done. It's an easy way to say, "thank you!" The biggest concern most people have on moving day is damage. Since most often its friends and family helping out, when items get damaged, the situation can be a bit awkward.
Go into your move knowing accidents can happen and be prepared to let it go. Unless you're paying professional movers, it's not fair to hold people responsible. With a little planning however, you can decrease your risk of damage significantly.
Here are some tips:
Be super organized. Use good quality moving boxes that stack properly. Plastic bins are also great for moving items. Also, don't make your boxes too heavy. Have a game plan in place before your helpers arrive.
Have all your big items wrapped or covered with protective material. Use space in the truck wisely. Make sure there is sufficient padding between items where necessary. Don't rush the people doing the heavy lifting. A few extra minutes will help decrease accidents. Have people inside ready to take over for people taking stuff off the moving truck. This allows for your movers to carry heavy items for a shorter period of time which keeps people from becoming tired too quickly. Remember, no one likes to move. It's going to be a stressful day and things may go wrong. But if you do everything you can to keep your help happy, it'll be over before you know it.
When the average person thinks about real estate, their mind immediately jumps to homes for sale. Marketing these homes is important for landlords, and considerable effort should be made. Just because a for-sale and for-rent sign look fairly similar, doesn't mean the approach here should be identical. Often, there are nuances and differences between the two.
As a landlord, your best friend should be the Internet. Never before has there been a more direct channel for landlord and tenant interaction. There are hundreds of sites dedicated to posting listings and targeting tenants. It's up to you to figure out which ones will help you find tenants for your properties.
Go viral with social media
Very few landlords have tapped into the full potential of social media in the real estate industry. However, those who are using it properly have found tremendous success. You can use Facebook to create highly targeted advertisements, or simply ask friends to share properties on their profiles. This is an easy way to get people talking about your listings. Facebook is currently the most conducive social media platform for marketing rentals, but Instagram could also be leveraged in some markets.
Invest in professional listing photos
When searching for a property online, what's one of the first things you look at? Aside from the specifics and price, photos are what make or break a listing. Instead of snapping a few images on your smartphone, invest the time and money and get high quality listing photos. Not only do they attract potential tenants, but they also weed out people who won't actually be interested. Engaging photos also make your listing more shareable on social media and other listing sites.
Lining up multiple showings each week can be time-consuming and exhausting. While a tenant will certainly want to see the property in-person before signing a lease, you can save a lot of time by filming a showing and putting it on YouTube. This will satisfy those that are merely curious and will heighten interest in those who are serious about renting the property. Again, much like the listing photos, take the time to invest in a professional, quality video that highlights the best features of your rental.
Word of mouth is still one of the best ways to find new tenants. Many landlords have found success by offering referral incentives to friends, family members, existing tenants, and even associates. It could be something as simple as a $100 reward or a rent deduction. Regardless of what it is, it reminds people that you're always looking for new tenants and are willing to reward them for their efforts.
Offer an added bonus
The key to real estate in a crowded market is differentiation. How can you set yourself apart from the property next door? Try offering a free gift or added bonus. It could be something as small as a $100 discount on the first month's rent or something as large as a new TV or tech gadget. You could even think outside the box and offer a gym membership or restaurant gift card.
Pay attention to curb appeal
It may not seem like a marketing tactic at first, but sprucing up the front lawn can pay large dividends; think of it as your product packaging. When people drive by, the yard is the first thing they see. They'll base their opinions on how well-kept the property's exterior is, and it may determine whether or not they call. The most cost-effective things you can do are cut the grass, plant some flowers, and pressure wash the driveway and siding.
Publicize the property's amenities
What sets your property apart from the others down the street? Hone in on what your target market wants and advertise any features that align with those desires. This could include anything from a fenced backyard or swimming pool to a neighborhood clubhouse or nearby park. Give prospective tenants reasons for why they should rent your property.
Over the past decade, the migration from print to online advertising of rental properties has brought about fierce competition. Online advertising has provided multiple media options that weren't previously available, such as creating picture-rich listings with multiple photos, video, and maps, along with rich detailed ad copy and social media links.
Since owners of rental properties have begun to look at their rental portfolios as real businesses, with themselves as CEO, competition can be fierce. How can you ensure that your property stands out? Strategic marketing! Businesses need marketing to retain and grow market share, so that competition from across the street with trendy name, logo, and picture-rich website won't lure tenants to where the grass appears greener.
How do we stave off this exodus and fill empty units before the competition? :
By producing descriptive, picture-rich, and eye-catching advertisements that are tailored to your target audience. Here are some suggestions:
Utilize an Optimized Website
These days it is a must to have a quality, professionally built, website that has been optimized (SEO) for search engines. Otherwise, your website may show up on page #7 of a Google search, while a competitor's site shows up on page #1.
Include High-Quality Photos
In our business as an Internet Listing Service (ILS), our staff field many calls from landlords asking for help building or re-writing their ad to make it more effective.
If you are not receiving as many calls about your property, the first order of business is to ensure there are quality photos in your ad. Many good tenants will skip over ads without photos, because they assume the landlord either doesn't care or has something to hide-neither of which will help you rent your unit.
First Impressions Count!
In the online world, the first thing prospective tenants see are the photos. No matter how fantastic your ad copy is, your photos do most of the talking. Use photos to showcase how great it will be to live in your unit. You may even consider hiring a photographer to shoot your building(s) as the photos will be useful for years, and can make a significant difference in a tenant's decision.
Determine Your Audience
When writing a rental ad, ask yourself: 'What type of tenant do I want to attract?' Once you determine your target audience, you can tailor the ad listing to that crowd. When you focus your ad on attracting the type of tenants you want, the ad itself will do some of the screening for you.
Provide Specific Details
If you want to skip straight to interested tenants and avoid taking lots of calls from people who are simply looking for more information, be specific with your ad and provide all of the details up front.
Unlike rental ads in the classified section of local newspapers, which often charge by the letter, most online sites offer plenty of space for you to provide details. Take advantage of this space and provide information tenants are looking for up front. Along with great photos, the most important details to include are location and price. Be sure to fill out all of the fields when posting your ads, list all amenities, and be clear on the terms. If you require a 1-year lease or utilities are extra, state this upfront.
Several Things to Avoid when Posting Online Rental Listings:
Avoid All CAPS
Writing ads in ALL CAPS may have been a clever marketing tactic at one point, but is now avoided by the younger generation. It can make you seem either angry or desperate.
Avoid empty phrases
In real estate ads there are many overused words such as 'nice, great, and beautiful' which have become 'empty' words. Look for alternatives which really describe what your unit has to offer. Consider using one of the many 'Thesaurus' sites on the Internet to find descriptive words.
Most sites give you plenty of space for your ad copy, so there is no need to use abbreviations. In your online ads opt for terms like 'dishwasher' over 'd/w' and 'finished basement' over 'fin bsmt.'
The bottom line for producing a great rental ad is to include high-quality photos and/or video, as well as clean and concise ad copy, targeted to your ideal target audience.
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Why List Your Rental on Rent Hello?
Rent Hello, (formerly the My Ideal Home Rental Network) was founded in 1998, making us the first and oldest Internet Listing Service (ILS) in Canada and the first online off-campus student housing solution in the United States.
Since inception, we have innovated and pioneered many of the useful home search methods used today, enabling both landlords & tenants a better way to rent property. We have always had our own full-time development & live customer service team to ensure we stay on top in providing responsive service and product development. We also have always provided the landlords first listing with us free of charge so that they may see the value before the ever have to pay our low $24.95 to post their vacancy.
In 2015, we created the Rent Hello Rental Network, our new brand-umbrella to showcase all our over 250 website portals under one roof. With our new brand and new logo, we want to build upon our network and brand we overhauled our brand to provide users with a more user and mobile friendly interface. Rent Hello offers all the same software of previous versions of the site but with a facelift and dramatically updated software. We have decisively modernized the way tenants search for rental homes by offering a simple yet intuitive search method that focuses on search proximity.